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Clients

WE CREATE. WE CAPTIVATE. WE GET IT . . . DONE.

Clients depend upon our expertise in post-production as we create over 800 TV spots for national brands like Macy’s in one year alone.


Our experience and artistry are unmatched and includes relationships with some of the world’s best known brands.


  • Ted Speck first started editing with the guys when he was a creative director at JWT in New York. He recalls when the partners first launched Just Add Water. "They had this feeling of total freedom, and I felt that way, too. It's a great place to work and a great place to edit. I can't tell you how many times I walk in there looking for a rough cut and walk out with one that feels like a finished spot."

    "They just get the work done," he says. "They've never once missed a beat."

    Ted Speck // freelance Creative Director // Writer

  • H. Robert Greenbaum spent 20 years at BBDO, leaving as a Sr. V.P./Creative Director before moving over to the client side when he joined Burlington, the fashion retailer, as Executive Creative Director. He's worked with Madonna and Levy throughout his career. "These guys are just great," he says.
    "They're home for me."
    "You never have to brace yourself for the rough cut. They have a great dialogue with their clients, they listen, and they work within your budget.
    It's hard work and the hours are crazy, but they always make it great."

    On top of that, Greenbaum says, is the fact that they're all the nicest guys in the world! "I mean, I've given them my Jets tickets!”

    Robert H. Greenbaum // Sr. VP, Creative Director // Gale Martin Advertising, Ltd.

  • For Dassault, Just Add Water has produced a range of work, including TV spots that run in Europe, according to Ralph Aceti, Dassault's Director of Communications. Aceti says that after Dassault took it’s advertising in-house, his relationship with Just Add Water deepened, and he got to work with them more closely. It's been a rewarding experience. "I've never had a second thought about the quality of the work they've been doing for us," he says.
    "It was always, 'What do you need?,' and then they'd put it together."

    Ralph Aceti // Director of Communications // Dassault Falcon Jet

  • Enrico Madonna // Editor

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    Macy's

    MStyle Lab

    Editor // Enrico Madonna

    We handle Post-Production creative Editing and Finishing on promotional television commercials broadcast in Local, Regional, and National markets. This Retail Giant entrusts us to create and deliver over 400 spots each year as well as produce Web content for campaigns nationwide.

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  • Enrico Madonna // Editor

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    National Football League

    Youth Football

    Editor // Enrico Madonna

    Edited a television campaign featuring Pro Football Hall of Famer Anthony Munoz to introduce Youth Football to the Latin American market. We worked closely with film Director Cosimo Scianna throughout the pre-production and post-production processes.

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  • Peggy Pardo // Editor

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    Showtime

    Brace Yourself

    Editor // Peggy Pardo

    Motion Designer // Sarah Cortese

    Just Add Water teamed up with Showtime to create a :90 promo highlighting star actors from their 2014 lineup of shows. Graphic Artist / Motion Designer Sarah Cortese and Avid Editor Peggy Pardo collaborated to create a dynamic promotional piece.

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  • Enrico Madonna // Editor

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    HSBC

    Locations

    Editor // Enrico Madonna

    Edited a series of spots that were part of an international campaign for this Global Bank.
    The spots were created through JWT, New York and were directed on location by James Ambler.

     

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  • Enrico Madonna // Editor

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    Dassault Falcon Jet

    The Air

    Editor // Enrico Madonna

    Just Add Water has a  long-standing Post-production and Production relationship with this top manufacturer of Fighter Jets and Corporate Jets. We Produce and Edit their annual sales and promotional films for the NBAA. The films highlight Dassault’s unique jet models and showcase their strengths and features. Occasionally we Produce International TV commercials for Falcon Jet, who’s multi-million dollar product is second to none.

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  • Francis Zuccarello // Editor

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    Gillette // Venus Mountain

    Procter & Gamble

    Editor // Francis Zuccarello

    Worked closely with Ad Agencies BBDO and McCann-Erickson Worldwide to prepare Domestic spots and adapt them in multiple languages for International distribution. Brands like Gillette, Gillette for Women, Oral-B, Duracell, Axe, Braun, AOL, and Right Guard.

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  • Rob Cabana // Editor

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    Fruit of the Loom

    Vanity Fair

    Editor // Rob Cabana

    Since the Berkshire Hathaway acquisition, Fruit of the Loom has called upon Just Add Water to Produce and Edit their sales films, VNRs, hundreds of product-demo videos for their website.   We’ve also has a hand in helping organize local events for their marketing division. Our relationship stretches back over a decade, and counting.

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  • Francis Zuccarello // Editor

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    Bayer Aspirin

    Basketball

    Editor // Francis Zuccarello

    During a 5-year association we edited many spots which were produced out of BBDO, New York.

     

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  • Rob Cabana // Editor

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    Bear Stearns

    Arnie's Army

    Editor // Rob Cabana

    We edited several television campaigns, sales films, and web content for this Global Investment Bank. The most successful campaign featured Arnold Palmer, one of the world's all-time greatest golfers.

  • Scott Pelzel // Editor

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    MTV

    Iggy Dancers

    Editor // Scott Pelzel

    Scott Pelzel provided cinematography and editing work for MTV World/MTV Iggy since 2010 along side Producer/Director Roye Segal.  Projects included such diverse artists as the famous African Congolese singer Baloji to projects with Empire of the Sun and Santigold. Other MTV work includes Mini documentaries centered around artists such as  Director and VFX Designer Andrew Hwang and Clothing designer Carly Ellis as well as commercials for the recent AT&T/MTV anti-texting and driving campaign "It can wait".

  • Enrico Madonna // Editor

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    JCPenney

    Closet

    Editor // Enrico Madonna

    We worked closely with NY-based Ad Agency, The Vidal Partnership, to edited a
    campaign for the Latin American market.