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Team

WE TELL STORIES, THAT RESONATE, IN SECONDS

Partners Joe DeFilipps, Jonathan Levy and Enrico Madonna are dedicated to professionalism and can even throw a good party once in a while.

 

 

  • Jonathan Levy // Editor

  • Jonathan Levy // Editor

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    Started out as a messenger. Glad it panned out. What would life be like without great food, wine and Iggy, Swampdogg, and Palma Violets. Want to keep cutting great stuff for a long time to come.

    VIEW WORK
  • Joe DeFilipps // EP

  • Joe DeFilipps // EP

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    I have been a jack-hammer operator, painted fire engines in the hot Miami sun, taught delinquents handy work, been a rock and roll recording artist, a movie extra and countless other jobs. At Just Add Water Inc. some say I am in charge. Life is strange.

  • Enrico Madonna // Editor

  • Enrico Madonna // Editor

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    Enrico began his career assisting David Dee, Super-editor of the ‘80s & ‘90s.

    With a musical background (plays keys and whistles) he added ‘Sound Design’ to his editing toolbox.

    In 1998 he co-founded Just Add Water, Inc. (took 4 nights in a bar to come up with the name).

     

    And now, a lifetime of influences --- slapstick Comedy, Sci-Fi Movies, odd eating habits and beyond ---somehow gives him the creative ‘know-how’ to solve Clients’ editorial problems. Go figure!

     

    Nevertheless, Enrico has been recognized for outstanding editing and sound design on campaigns for
    Macy’s, NFL, HSBC, Falcon Jet, Fruit of the Loom, P&G, and others.

    His spots have aired during the Superbowl, the Olympics, and various Robot Wars events.

    More importantly, his Clients know they can count on him to deliver something that enhances the original idea … and have fun doing it!

    VIEW WORK
  • Rob Cabana // Editor

  • Rob Cabana // Editor

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    After filming a feature documentary about the last carnival touring entirely by train in the US and earning a Masters of Arts in film, Rob Cabana started working with the current partners of Just Add Water in 1996.  He has worked on international and national campaigns as both editor and motion graphics artist.  Rob is passionate about telling stories with images in creative ways and enjoys the collaborative process. Rob also volunteers for fund raising events for children’s hospitals by creating videos and big screen projects that have run in Times Square. When he is away from his desk, Rob enjoys fine scotch, attending live concerts and playing the gentleman’s sport of ping pong.

    VIEW WORK
  • Peggy Pardo // Editor

  • Peggy Pardo // Editor

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    Artist turned photographer, photographer turned editor.
    She was scholastically trained on Steenbecks, Hi8 decks, darkrooms, and digital NLEs during her years in Pratt Institute. While attending college, she received a Kodak Motion Picture Award in the Indie Short category. Today Peggy is an Avid Certified User and a member of the Motion Picture Editors
    Guild.

    Growing up in NYC, she was influenced by the art and music scenes. These experiences led to her start up, editing art videos for gallery exhibits. Following was a transition to documentaries and entertainment news, working with clients including CBS, Fox, E! and NYCTV. Her work has been aired on national and international networks alike.
    Her diversity, creativity, keen eye and fervor to push the boundaries are seen throughout her work. In her free time, Peggy enjoys traveling with her two lovely terriers. 

     

     

    VIEW WORK
  • Taylor Vavra // Flame Artist

  • Taylor Vavra // Flame Artist

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    Flame artist, Avid editor and documentary filmmaker. When he isn't in the edit room there's a good chance he's on the water, fly rod in hand. Aside from editing and VFX for commercial broadcast and film, Taylor also plays an active role in Stripers Forever, a non-profit conservation group. Taylor has worked on projects for Fortune 500 companies such as Macy's, ESPN, Gillette & Microsoft. He has also worked on Build a Bear, a Spike Lee Joint PSA and more.

  • Jessica Serrantes // After FX Artist

  • Jessica Serrantes // After FX Artist

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    Jessica started working at Just Add Water as an intern and was soon hired on full time as an Assistant Editor. After graduating with a BA in Communications from Penn State University, she interned within the music industry, was a production assistant, and in between, helped out at her cousin's salon. She’s finally found her place at Just Add Water and hopes to continue growing. During downtime in the office, she's figuring out what to eat for lunch and online toy shopping for her spoiled cat.

  • Eddie Schneckloth // Editor

  • Eddie Schneckloth // Editor

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    Eddie is a skier from Park City, UT who traded-in his mountains for skyscrapers 6 years ago and hasn't looked back. After receiving a Bachelors of Arts in Photography from the University of Utah, he moved to New York to pursue his dreams of working in film. Eddie soon developed a talent for commercial videography and a knack for navigating the competitive New York scene. When he's not shooting or editing, Eddie is usually exploring all the nightlife NYC has to offer or, if he's lucky, waist deep in Utah powder while dropping a cliff.

    VIEW WORK
  • Sarah Cortese // Motion Designer

  • Sarah Cortese // Motion Designer

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    Sarah began her career in Chicago after graduating from Northwestern University in 2006 with a BA in Radio/Television/Film. She cut her teeth as a motion designer at the Oprah Winfrey Show and later moved to a staff position at Sol Design, creating motion design elements for clients like Gatorade, Bud Light, State Farm, and Sears. In 2010, Sarah took her talents to New York, where she freelanced at various post houses. She gained valuable experience working with Click3x, The Kitchen at BBDO, and Launch, where she created original work for clients like Showtime, Revlon, Clinique, FedEx, and MTV. Her oeuvre includes short-form and long form animated projects and her independent animations have been screened in festivals domestically and internationally. Besides animation, her great loves are dancing, playing soccer, and traveling whenever she can. And forever the Jersey girl at heart, she pumps her fists, not her gas.

  • Robert Meetsma // General Manager

  • Robert Meetsma // General Manager

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    Counts with all four hooves

  • Scott Pelzel // Editor

  • Scott Pelzel // Editor

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    Scott Pelzel began his career as a Camera Assistant. While working for a friend's production company he was asked to be the Editor and his editorial journey began. He cut his teeth on industrials and commercials in Detroit. He lived in Europe in 1996 where he shot and edited the German short film "Die Klavierspielrin" (The Piano Teacher) which won the 1997 Golden Leopard Award for best short film at the Locarno Film Festival in Switzerland.

    Scott moved to New York City in 1997 and continued his commercial work on national campaigns for Victoria's Secret, Ralph Lauren, CoverGirl, American Airlines and Macy's.

    VIEW WORK
  • Francis Zuccarello // Editor

  • Francis Zuccarello // Editor

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    My brother-in-law claims that, as a child, I would never pay attention to the television until the commercials came on.  Talk about destiny.

    As the John Adams of Just Add Water, I was there at the founding of this creative post-production house.  Currently, I produce my own motion pictures, most recently the short movie “New York Subway Ride”, and I’ve been a consultant to a number of acclaimed documentaries.

    My commercial work includes innovative, award-winning, and culturally resonant campaigns for advertisers like Gillette and Grey Poupon. I’ve cut DRTV that was both hard-sell yet elegant.  Thanks to Just Add Water, I’ve maintained my relationship with the creative teams of a marquee retail advertiser, Macy's.

    My original, feature-length screenplay, Holy Hell, was selected as a Top Five Finalist in the Bluecat Screenplay Competition.

    I have four Godchildren, been a best man thrice and endowed one scholarship.

    I’m a politics junkie, so I’d love to create campaign spots.  Bring me your mud and I’ll happily help you sling it.

    VIEW WORK
  • Kelly Farrell // Assistant Editor

  • Kelly Farrell // Assistant Editor

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    Kelly Leigh Farrell graduated from East Stroudsburg University in May 2013 with a BS in Media, Communication & Technology. Kelly has been part of the Just Add Water team since graduating college and has worked her way up to becoming an assitant editor. When she is not in the office, she can be seen acting in many various off-off broadway NYC plays, especially as an active member of the theatre company Love Creek Productions. She credits her love of theatre and film to pushing her to learn and grow as much as she can in the post production world. When she is not running around the office or performing on stage, Kelly can be found chasing after her dog Jack, as well as her nieces and nephews, reading and exercising.