JUST
WATER
ADD
VIDEO PRODUCTION & POST PRODUCTION
WE CUT. WE FINISH. WE WOW!
Quality video content is essential to making companies stand out from the pack.
From Super Bowl commercials to corporate films and documentaries, we continue to produce
high-end, award-winning work... whether it be in 6 seconds or over 2 hours.
Our editors and graphics artists weave together layers of images and add dialogue, sfx, and music.
We then integrate color for a desired look and feel to ensure your brand stories work.
Located in NYC, our friendly atmosphere, creative editors, and personable staff contribute to a very welcoming experience.
So, stop by for a snack, a little TV and some great wine.
Then partner with us for all or your video needs. All you have to do is...Just Add Water.
MEET THE TEAM
Partners Joe DeFilipps, Jonathan Levy and Enrico Madonna
are dedicated to professionalism and can even throw a good party once in a while.
JESSICA SERRANTES
After FX
After graduating from Penn State University with a BA in Communications, I interned within the music industry, was a production assistant, and in between, helped out at my cousin's salon.
I finally found my home at Just Add Water - started as an intern and am now creating and editing spots in After FX.
During my downtime I go online to toy shop for my spoiled cat.
KELLY FARRELL
After FX
I graduated from East Stroudsburg University with a BS in Media, Communications & Technology and began working at Just Add Water as an intern and is now an assistant editor. Outside of the office I can be seen acting in many off-off broadway plays, especially as a member of the theater company Love Creek Productions. My love of theater and film has inspired me to learn and grow in the post production world. And when not editing or acting I can be found chasing my dog Jack (as well as my nieces and nephews), reading and exercising.
Editor
My brother-in-law claims that, as a child, I would never pay attention to the television until the commercials came on. Talk about destiny.
As the John Adams of Just Add Water, I was there at the founding of this creative edit house. Currently, I produce my own motion pictures and I've been a consultant to a number of acclaimed documentaries.
My commercial work includes innovative, award-winning, and culturally resonant campaigns for advertisers like Gillette and Grey Poupon.
My original, feature-length screenplay, Holy Hell, was selected as a Top Five Finalist in the Bluecat Screenplay Competition.
I have four Godchildren, been a best man thrice and endowed one scholarship.
I'm a politics junkie, so I'd love to create campaign spots. Bring me your mud and I'll happily help you sling it.
ROBERT 'BOB' MEETSMA
General Manager
Counts with all four hooves.
Editor
I began my career as a Camera Assistant. While working for a friend's production company I was asked to be Editor.
And the journey began.
I cut my teeth on industrials and commercials in Detroit. I also lived in Europe where I shot and cut a German short "Die Klavierspielrin" (The Piano Teacher) which won the Golden Leopard Award for best short film at the Locarno Film Festival in Switzerland.
I moved to NYC in 1997 and continued my commercial work on national campaigns for Victoria's Secret, Ralph Lauren, CoverGirl, American Airlines, and more.
OUR CLIENTS
WE CREATE. WE CAPTIVATE. WE GET IT...DONE.
Clients depend upon our expertise as we create hundreds of TV spots for national brands each year.
Our experience and artistry include relationships with some of the world's best known brands.
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Ted Speck first started editing with the guys when he was a creative director at JWT in New York. He recalls when the partners first launched Just Add Water. "They had this feeling of total freedom, and I felt that way too. It's a great place to work and a great place to edit. I can't tell you how many times I walked in there looking for a roughcut and walked out with one that feels like a finished spot."
"They just get the work done, " he says. "They've never once missed a beat."
TED SPECK // FREELANCE CREATIVE DIRECTOR // WRITER
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