WE CUT. WE FINISH. WE WOW!

Quality video content is essential to making companies stand out from the pack.

From Super Bowl commercials to corporate films and documentaries, we continue to produce

high-end, award-winning work... whether it be in 6 seconds or over 2 hours.

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Our editors and graphics artists weave together layers of images and add dialogue, sfx, and music.

We then integrate color for a desired look and feel to ensure your brand stories work.

Located in NYC, our friendly atmosphere, creative editors, and personable staff contribute to a very welcoming experience.

So, stop by for a snack, a little TV and some great wine.

Then partner with us for all or your video needs. All you have to do is...Just Add Water.

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MEET THE TEAM

Partners Joe DeFilipps, Jonathan Levy and Enrico Madonna

are dedicated to professionalism and can even throw a good party once in a while.

JESSICA SERRANTES
After FX

After graduating from Penn State University with a BA in Communications, I interned within the music industry, was a production assistant, and in between, helped out at my cousin's salon.

I finally found my home at Just Add Water -  started as an intern and am now creating and editing spots in After FX.

During my downtime I go online to toy shop for my spoiled cat.

KELLY FARRELL
After FX

I graduated from East Stroudsburg University with a BS in Media, Communications & Technology and began working at Just Add Water as an intern and is now an assistant editor. Outside of the office I can be seen acting in many off-off broadway plays, especially as a member of the theater company Love Creek Productions. My love of theater and film has inspired me to learn and grow in the post production world. And when not editing or acting I can be found chasing my dog Jack (as well as my nieces and nephews), reading and exercising.

Francis Zuccarello
Editor

My brother-in-law claims that, as a child, I would never pay attention to the television until the commercials came on. Talk about destiny.

As the John Adams of Just Add Water, I was there at the founding of this creative edit house. Currently, I produce my own motion pictures and I've been a consultant to a number of acclaimed documentaries.

My commercial work includes innovative, award-winning, and culturally resonant campaigns for advertisers like Gillette and Grey Poupon.

My original, feature-length screenplay, Holy Hell, was selected as a Top Five Finalist in the Bluecat Screenplay Competition.

I have four Godchildren, been a best man thrice and endowed one scholarship.

I'm a politics junkie, so I'd love to create campaign spots. Bring me your mud and I'll happily help you sling it.

ROBERT 'BOB' MEETSMA
General Manager

Counts with all four hooves.

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Scott Pelzel
Editor

I began my career as a Camera Assistant. While working for a friend's production company I was asked to be Editor.

And the journey began.

I cut my teeth on industrials and commercials in Detroit. I also lived in Europe where I shot and cut a German short "Die Klavierspielrin" (The Piano Teacher) which won the Golden Leopard Award for best short film at the Locarno Film Festival in Switzerland.

I moved to NYC in 1997 and continued my commercial work on national campaigns for Victoria's Secret, Ralph Lauren, CoverGirl, American Airlines, and more.

OUR CLIENTS

WE CREATE. WE CAPTIVATE. WE GET IT...DONE.

Clients depend upon our expertise as we create hundreds of TV spots for national brands each year.

Our experience and artistry include relationships with some of the world's best known brands.

"

Ted Speck first started editing with the guys when he was a creative director at JWT in New York. He recalls when the partners first launched Just Add Water. "They had this feeling of total freedom, and I felt that way too. It's a great place to work and a great place to edit. I can't tell you how many times I walked in there looking for a roughcut and walked out with one that feels like a finished spot."

"They just get the work done, " he says. "They've never once missed a beat."

TED SPECK // FREELANCE CREATIVE DIRECTOR // WRITER

"

H. Robert Greenbaum spent 20 years at BBDO, leaving as Sr. VP/Creative Director before moving over to the client side when he joined Burlington, the fashion retailer, as Executive Creative Director. He's worked with Madonna and Levy throughout his career. "These guys are just great," he says.

"They're home for me."

"You never have to brace yourself for the roughcut. They have a great dialogue with their clients, they listen, and they work within your budget. It's hard work and the hours are crazy, but they always make it great."

"On top of that," Greenbaum says, "is the fact that they're all the nicest people in the world!"

"I mean, I've given them my Jets tickets!"

ROBER H. GREENBAUM // SR. VP, CREATIVE DIRECTOR // GALE MARTIN ADV., LTD.

"

For Dassault, Just Add Water has produced a range of work, including TV spots that run in Europe, according to Ralph Aceti, Dassault's Director of Communications. Aceti says that after Dassault took it's advertising in-house, his relationship with Just Add Water deepened, and he got to work with them more closely. "It's been a rewarding experience. I've never had a second thought about the quality of the work they've been doing for us," he says.

"It was always, 'What do you need?,' and then they'd put it together."

RALPH ACETI // DIRECTOR OF COMMUNICATIONS // DASSAULT FALCON JET

CONTACT

Tell us about your project and get an estimate
Joe DeFilipps
new business
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t.  212-838-8883

f.  212-838-8250

5 Easy 47th street

3rd fl.

NYC, NY 10017

 
 
 
 
Jonathan Levy
Editor

Started out as a messenger.

Glad it panned out.

What would life be like without great food, wine and Iggy, Swampdogg, and Palma Violets.

Want to keep cutting great stuff for a long time to come.

JOE DEFILIPPS
EP

I have been a jack-hammer operator, painted fire engines in the hot Miami sun, taught delinquents handy work, been a rock and roll recording artist, a movie extra and countless other jobs.

At Just Add Water Inc. some say I am in charge. Life is strange.

Enrico Madonna
Editor

With a musical background (I play keys and whistle) I began editing with a special flare for Sound Design.

And influences like Abbott & Costello and Star Trek somehow gave me the creative 'know-how' to solve Clients' editorial problems. Go figure!

So, while I've been recognized on campaigns for Macy's, NFL, HSBC, and more, my clients can count on me to deliver well beyond the original concept...and have fun doing it! 

Heyyyyy Abbotttt!

TAYLOR VAVRA
Editor/ Flame Artist

Flame artist, Avid editor, and Documentary filmmaker. When I'm not in the edit room there's a good chance I'm on the water, fly rod in hand.

Aside from editing and VFX I also play an active role in Stripers Forever, a non-profit conservation group.

Some of my work was with Fortune 500 companies such as Macy's, ESPN, Gillette, and Microsoft, as well as projects for Build a Bear, Spike Lee Joint PSA, and more.

Peggy Pardo
Editor

Artist turned photographer, photographer turned editor.

While at Pratt Institute, I received a Kodak Motion Picture Award in the Indie Short category. Today I am an Avid Certified Editor and a member of MPEG.

Growing up in NYC, art and music scenes were my influence. This led to editing art videos for gallery exhibits, then documentaries and entertainment news with clients including CBS, Fox, E!, and NYCTV. My diversity, creativity, and keen eye and fervor push the boundaries seen in my work. On my free time I enjoy traveling with my two lovely terriers.

Rob Cabana
Editor/ Motion Graphics

I filmed a documentary about the last carnival touring entirely by train in the US. After earning a Masters in Film I've continued my passion to tell stories with images in creative ways and I enjoy the collaborative process at Just Add Water.

I also volunteer and create fund-raising videos for children's hospitals that have been shown in Times Square.

While away from my Avid, I enjoy fine scotch, attend live concerts, and play the gentlemen's sport of ping pong.

 
 
 

CONTACT US

JUST

WATER

ADD

VIDEO PRODUCTION & POST PRODUCTION

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JUST ADD WATER   /   ALL RIGHTS RESERVED  /  5 EAST 47TH STREET  NYC, NY 10017

T: 212.838.8883  /  F: 212.838.8250

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